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Main / Solutions / Microsoft Solutions / Azure Stack / Forecasting consumer behavior

Forecasting consumer behavior

A task

Analysis and modeling of customer behavior in B2B and B2C segments.

  • Forecasting the outflow of customers.
  • Evaluation of the probability of attracting customers from the list of leads.
  • Evaluation of the client's response to marketing communication.

Decision

  • Setting up and using models for predicting and assessing customer behavior.
  • Identifying the client's inclination to care, or development.
  • Evaluation of the success of attracting potential customers from the list of leads.

Result

  • Increase the conversion funnel sales by more than 5%.
  • Obtaining operational information to reduce the outflow of customers by at least 10%.

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